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FemtechMultanWomen-led

SheRidePk

SheRide is a women-only ride-sharing platform connecting female passengers with verified female drivers for safer, convenient travel in Pakistan.
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About
SheRide is a women-only ride-sharing platform connecting female passengers with verified female drivers for safer, convenient travel in Pakistan.
SheRide is a women-focused ride-sharing platform designed to make transportation safer, more comfortable, and accessible for women in Pakistan. SheRide connects female passengers with verified female drivers and supports bikes, scooters, cars, and rickshaws. The platform is being developed with features including GPS-based pickup and drop-off, ride tracking, driver information, SOS emergency support, and convenient payment options. Starting in Multan, our goal is to build a trusted female transportation community and create earning opportunities for women drivers while helping women travel with greater confidence and independence.
FemtechBusiness to Consumer (B2C)
Problem

Women in Pakistan often face concerns about safety, trust, and comfort when using transportation. Many women also have limited access to female drivers and reliable ride options. SheRide aims to address these challenges by creating a women-focused transportation service.

Solution

SheRide connects female passengers with verified female drivers. The platform is designed with features such as driver verification, GPS tracking, pickup and drop-off, ride information, SOS support, and multiple vehicle options. It also creates earning opportunities for women who want to become drivers.

Market opportunity

TAM, SAM & SOM

Market sizing for this category, as reported by the founding team.

TAM01
$1B

Total addressable market

The complete market demand for this category if the startup reached every potential customer.

SAM02
$50M

Serviceable available market

The portion of the total market aligned with the startup's geography, product and operating model.

SOM03
$500K

Serviceable obtainable market

The realistic near-term opportunity the startup can capture with its current capabilities and strategy.

Figures are reported by the founding team and have not been independently verified.

Business profile
What makes your startup different?
SheRide focuses specifically on women and is designed around their safety, comfort, and trust. Unlike general ride-hailing platforms, SheRide aims to build a female-only transportation community with verified female drivers, safety features, and convenient local payment options such as cash, Easypaisa, and JazzCash.
Key product features
Women-only ride-hailing for female passengers and female drivers Female identity verification to help maintain platform safety Ride requests with pickup and drop-off locations Driver fare offers and passenger fare acceptance Multiple vehicle options, including motorcycles, rickshaws, and cars Live GPS tracking and ride status updates Emergency SOS and emergency contact support Driver and passenger communication after ride acceptance Cash and digital payment options, including Easypaisa and JazzCash An income-generation opportunity for women drivers
Product maturity
MVP
Primary customers
Consumers, Other
Sales / GTM channels
Direct sales
Operating markets
Pakistan
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